Core Cometencies of Dell
Focus on innovation
Most of the firms are concentrating to develop advanced technical things in their product. Upto 2005 Dell standardized their products with the same technology but after 2005 started to focus on innovation which sustains the growth rate of Dell in the Global market. Dell is concentrating very much to recreate the technology through their own Research and development setup.
Expansion into services
Later Dell has decided to offer business consulting which become one of the core competency for the organization. It is the new income source for the organization gained a name as reputed consultant. Dell’s comprehensive knowledge in the field and track record made unique in the market and easily compete with others.
Reinvigorate Differentiation Advantage
Customer service is enhanced which induces the customer to prefer Dell further, moved from direct sales to sales through intermediaries, added suppliers, attractive marketing campaigns and enlarged turn key solutions
Variety of products
Dell offers a variety of products targeting different customers is a core competent for Dell in the areas of office desktop computer systems, office/small business desktop and notebook systems, desktop and notebook computers shipped with Linux or FreeDOS, business-focused notebooks, workstation systems and high-performance notebooks, business servers, direct-attach and network-attached storage, network switches, storage area networks and enterprise class iSCSI SANs.
Online
Dell is offering its product through online, customers can experience a live store like feel at Dell website. It provides information about the products clearly with clarity also clarifies all doubts arose in viewing it.
Working capital
Dell’s production efficiency minimized the production processes and increased the productivity level. Minimized working capital helped Dell to concentrate on other areas with adequate sources of finds.
Reliable products at Competitive pricing
Dell is having huge experience in the computer products, high manufacturing quality, high distribution quality and affordable prices.