CUSTOMER ATTITUDE TOWARDS RETENTION STRATEGIES IMPLEMENTED (Marketing questionnaire)

PERSONAL PROFILE

• Name

• Age

• Gender

• Occupation

• Education Qualification

• Income

CUSTOMER RETENTION STRATEGIES

7. Rate the following strategies according to your opinion.

1. Strongly disagree

2. Disagree

3. Somewhat disagree

4. Neither agree nor disagree

5. Somewhat agree

6. Agree

7. Strongly agree

SERVICES

Improving service quality

Professional complaints handling

E-ticketing, Reservation and e-payment

Providing Up-To-Date programs

Special discounts for patronage

Suggestion boxes

Regular news letters

Special offers

Regular messages to members

Affordability

Service quality

The environment

Value for money

Personalized service deliverance

Responsiveness

Personal attention

Customer Loyalty Programs

Affordable rates

Maintaining Database

SMS updates

Effortless booking

Promptness

Comfortability

Safety Measures

Punctuality

STAFF

Courteous staff

Staff presentation

Communication and instruction received from staff was clear.

Interaction with customers to ascertain needs

CUSTOMER

The company keeps in touch with its customer by providing them with information on new developments

I am happy with the services are helpful and supportive in handling queries

Customer opinion and comments are invited to improve service quality

Please provide any other suggestion above the research title or the questionnaire below.

#MarketingQuestionnaire #MBAQuestionnaire